knk Articles

Surfing the demand curve with new types of metadata

If there is one rule of pricing that everyone knows, it is this: You can’t…

The State of Native Advertising 2016: Why Publishers need to overcome the Labelling Confusion

In September 2011, venture capitalist Fred Wilson coined the term “native monetisation” in a presentation…

How to apply Augmented Reality (AR) in the job.

If you have to be creative and turn an empty space into a flagship store,…

Digital Sales experiences from Bastei Lübbe

Bastei Lübbe is one of the industry`s key pioneers when it comes to commercialization of…

“The ability to innovate is directly linked to publisher’s leadership capabilities”

Interview of the B2B-publisher magazine "Print & More“ with Knut Nicholas Krause – President and…

Anachronism in the Digital Book Market

It is anachronistic: Today’s online bookstores focus on novelties – which we all know from…

BookNerds on the Net – Book Marketing on YouTube

New opportunities for online marketing and discovery for publishers: We recommend looking at BookTube. This…

How publishers can apply Augmented Reality

The Consumer Electronics Show (CES) was held last week in Las Vegas, and is of…

Digital Innovators Summit 2015 “Virtual Reality” and 3D printing

The international Digital Innovators Summit took place recently in Berlin. A colorful patchwork of speakers…