As part of knk’s continuing series of interviews with thought leaders serving the book publishing industry and its supporting communities, we recently interviewed Brian O’Leary, Executive Director of the Book Industry Study […]
In an increasingly complex application landscape in which web services, off-the-shelf software and home-grown individual applications generate and consume huge volumes of data, the integration of corporate data is a must. Can an Enterprise Service Bus reduce […]
knk interviewed publishing consultant, Kris Kliemann in knk’s continuing series of interviews with thought leaders from the book publishing industry and its supporting communities. Ms. Kliemann has a well-earned reputation […]
What to consider starting with social listening projects Social Listening, often referred to as Social Engagement, has matured from its beginnings several years ago as a new marketing tool. Originally […]
Prepare your playing field Arguably, the five most important topics for the publishing industry are audience building, social listening, marketing automation, machine learning and augmented reality. Audience building is the […]
Some potholes, hills and heavy traffic that lay ahead. These days, no conference, business breakfast or publishing event comes without a lecture on customer monetisation. This is good, no doubt […]
We attended the recent Digital Book World (January 16-17th 2017 in New York), and found it a thoroughly worthwhile event. Of the four tracks offered, the one that got our […]
Attending this year’s Future Book Event was kind of a no-brainer for me. Not necessarily because I expected some ground breaking insights, but to sharpen my view of the market […]
If there is one rule of pricing that everyone knows, it is this: You can’t bend the demand curve! But perhaps you can surf it… I’m not talking about plain […]