How Data Silos are hurting your business
It’s all about the DATA in Publishing There’s a saying in the publishing industry that “Content is King”, meaning that the creation and curation of the written word is of […]
Digitalization for Media Companies in the Covid Era (an Interview with knk CEO Sebastian Mayeres)
What opportunities has the COVID-19 pandemic created for media companies? The pandemic has been an accelerator in many important ways. New processes have been created, and organizations challenged to digitize […]
knk365 Audience Building – Recognize the Customer!
In my last article I explained some aspects of Audience Building and tried to give a short overview. Because this topic is important to us – and as we have […]
Bill Rosenblatt talks on the big bold moves that publishers should make now
knk recently interviewed publishing consultant, Bill Rosenblatt as part of knk’s continuing series of interviews with thought leaders serving the book publishing industry and its supporting communities. Mr. Rosenblatt is a globally recognized authority on intellectual property and technology issues in […]
Audience Building – We’d like to take you home with us
Very few other buzzwords are currently thrown around more than that of “audience building”! Conversion Rates, Privacy, Tracking and on and on. In the end of the day, it is all about which target group […]