A Look at a Sustainable Future in the Publishing Industry

The current sustainability revolution has effects on the book publishing industry in all its diverse forms. From the supply chain to digitalization, publishers have the power to make a huge impact in contributing to a sustainable future. Microsoft has committed to being carbon negative by 2030, and as a Microsoft Gold Certified partner, knk has [...]

A Look at a Sustainable Future in the Publishing Industry2021-06-28T16:11:34-04:00

The State of Native Advertising 2016: Why Publishers need to overcome the Labelling Confusion

In September 2011, venture capitalist Fred Wilson coined the term “native monetisation” in a presentation he gave at New York Advertising Week. Now, five years later, publishers in the UK and around the world have fully embraced the concept of native advertising and taken to blending in advertiser-paid content with editorial pieces on their platform. [...]

The State of Native Advertising 2016: Why Publishers need to overcome the Labelling Confusion2016-12-21T04:31:32-05:00
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