Surfing the demand curve with new types of metadata
If there is one rule of pricing that everyone knows, it is this: You can’t bend the demand curve! But perhaps you can surf it… I’m not talking about plain […]
The State of Native Advertising 2016: Why Publishers need to overcome the Labelling Confusion
In September 2011, venture capitalist Fred Wilson coined the term “native monetisation” in a presentation he gave at New York Advertising Week. Now, five years later, publishers in the UK […]
Digital Sales experiences from Bastei Lübbe
Bastei Lübbe is one of the industry`s key pioneers when it comes to commercialization of eBooks. Sarah Mirschinka, Sales Manager Digital at Bastei Entertainment, explained the publisher’s strategy in detail […]
“The ability to innovate is directly linked to publisher’s leadership capabilities”
Interview of the B2B-publisher magazine “Print & More“ with Knut Nicholas Krause – President and Founder of the knk-Group.
Anachronism in the Digital Book Market
It is anachronistic: Today’s online bookstores focus on novelties – which we all know from the traditional print bookstore business. But in the digital space, there is no serious reason […]
How publishers can apply Augmented Reality
The Consumer Electronics Show (CES) was held last week in Las Vegas, and is of course, the world’s leading trade fair for electronic innovations. If you want a look into […]
Digital Innovators Summit 2015 “Virtual Reality” and 3D printing
The international Digital Innovators Summit took place recently in Berlin. A colorful patchwork of speakers from major publishers, startups and creativity researchers drew sketches of possible future scenarios, as they […]
First installation of knkPublishing in the Netherlands: Royal Boom Publishers
Royal Boom Publishers decided to improve the IT-systems of their divisions Edu’Actief, Boom Amsterdam and Boom The Hague by implementing knkPublishing.
First installation of knkPublishing in Canada
The Canadian educational publisher TC.Média Livres – leading provider of French educational literature in North America – has successfully implemented knkPublishing, the business software for media companies and publishing houses.