Building Your Business to Consumer Capability. Tactics & Tools to Grow Your Direct-to-Consumer Business (Recording available)
BISG – knk Webinar, March 23, 2021, 13:00 – 14:00 Eastern
Speakers & Moderators:
Brooks Stoodt (Director of e-Commerce, Abeka Publishing)
Jason Spanos (Chief Revenue Officer, knk Software LP)
Brian O’Leary (Director, Book Industry Study Group)
On Tuesday March 23rd, BISG and knk Software delivered a webinar “Tactics and Tools to Grow your Direct-to-Consumer Business”. The session, moderated by the BISG’s Brian O’Leary, was extremely well attended and provided sage advice from Brooks Stoodt, Director of e-commerce at Abeka Publishing and Jason Spanos, CRO at knk Software.
You missed the webinar? Get the recording now
If you were unable to attend but interested in learning more about the subject of building your Direct-to-Consumer channel please complete the form below and we will forward you a recording of the one-hour session along with the associated collateral.
During the session we discussed:
- The business imperative to develop a robust, publisher-controlled business to consumer distribution channel.
- The financial upside of building your B2C capabilities by recapturing margin traditionally ceded to other channel partners.
- The enterprise value that accrues to organizations from building long-term direct relationships with the consumers who buy their products.
- The operational policies and supporting technology that increase the chance of building a successful B2C operation.
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Brian O’Leary: Director Book Industry Study Group
Brian O’Leary is executive director of the Book Industry Study Group, a U.S.-based trade association that works to create a more informed, effective, and efficient book industry supply chain. He oversees the work BISG does to disseminate information, create, and implement standards and best practices, conduct research, and grow membership from companies working throughout the supply chain.
Brooks Stoodt: Director of e-Commerce Abeka Publishing
Brooks Stoodt is an 18-year veteran of Abeka having served in various consumer facing capacities including Customer Service Manager, Customer Service Director and most recently as Director of e-Commerce.
Abeka is a Pensacola, FL- based Christian publisher with a mission to support and equip students, teachers, and parents by providing amazing Pre-K through Grade 12 academic resources based upon biblical values.
Jason Spanos: Chief Revenue Officer knk LP
Jason Spanos joined knk with a wealth of experience in consulting services and Microsoft-based products. He is responsible for new business development and sales in North America. Mr. Spanos spent 21 years with mid-sized companies in various capacities including business development, managing requirements definition and software acquisition projects, and implementation efforts across North America, Mexico, and Europe. He is a professional project manager (PMP certified).