Customer Engagement: Using Data to Build a Customer Community
October 21 @ 1:00 pm - 2:00 pm EDT
**FOR PCPA MEMBERS**
Having your own D2C eCommerce channel puts you in a powerful position to create lifelong loyal customers. Why? Because with data and machine learning, you can uncover customer segments you didn’t even know you had and discover all-new ways to engage with them.
Your data is your superpower. You can give your customers exactly what they’re looking for before they even know they’re looking for it. No customer wants to feel like a generic number. Gathering and evaluating your data empowers you to develop more meaningful customer personas, giving you the ability to make their journey with your brand feel personalized.
In this webinar, we’ll explore how you can take an anonymous web browser on your web site and turn them into a lifelong customer. We’ll discuss the what and how of data collection, marketing automation, and the bond you’ll create between your customers and your brand.
This webinar is part of the PCPA’s Third Thursday Webinar series. For more information, check out the PCPA website.