Direct-to-Consumer Global (D2C Global)
With digital advertising under pressure, many businesses have made strong inroads in developing their reader revenue business models.
D2C Global is a new FIPP event focusing on the direct-to-consumer business of media. The event will foremost focus on subscription and membership models and practices but will also look at other D2C revenues such as e-commerce, e-learning and virtual and other events.
It will bring together global speakers from within the industry and others in adjacent industries with lessons for media businesses.