Why and How to Develop into a Data Smart Organization with AM&P
October 28 @ 2:00 pm - 3:00 pm EDT
**FOR AM&P MEMBERS**
Your data as a publisher can provide significant value and revenue for your company. However, if you historically operated with siloed and unclean data, getting your company to place where your data can provide revenue can seem a daunting task.
In this webinar, we’ll discuss the Dell Data Maturity model that explains the stages of an organization becoming data-smart. Additionally, we’ll review why being data smart ads value to your company, both in terms of revenue opportunities and as an acquisition strategy.
We’ll leave you with practical guidance on how you can move your media company forward on its data journey.