Gain more buiness insights
knkPublishing is an integrated business software solution for publishers, specially designed to support educational and academic publishers in the strategic decision making process, taking into consideration business information from every department across the company and its subsidiaries.
Minimize manual work and focus on creativity
Book fairs and conferences need to be prepared, PR activities need to be coordinated; SEO details need to be considered to increase the discoverability of digital content,and sales reps need to be briefed before addressing different target groups. In addition, to insure the quality of marketing materials, and organizing well-targeted marketing campaigns are crucial for the optimal usage of the marketing budget. In coordinating all these processes, today’s marketers have little time for background tasks like searching for information, reading through documents, or sending and resending the same data two or three times.
knkPublishing supports you in efficiently planning, creating, and conducting marketing campaigns, addressing particular target groups and minimizing manual work for internal and external communications.
Save time and money by efficiently managing your pipeline
All sales, prospecting and customer data is managed and secured in one system, thus eliminating the need to coordinate and reconcile data. Integrated “to-do” management automatically reminds you of important deadlines and time frames to re-contact your sales prospects. It provides you with all necessary information to professionally address your contact.
Content first – Efficiently managing author relations
During the last years, the number of administrative tasks for editors has been constantly growing. Conceptualization and manipulation of content in the editorial department is the bread and butter for production, sales, and marketing to bring products to market.
The Editorial Office module of knkPublishing was specially developed to efficiently support the creative processes in the editors’ every day work. It provides editors with specific views and functions that minimize manual work and internal coordination, and critically, is flexible enough to support all publishing formats – past, present and future.