Strengthen your advertisement customer loyalty
Today, advertising budgets have to be spent on different channels and campaigns aiming to optimally reach the reader on the right channel at the right time. Using our “360° view” of your readers you might offer your ad customers personalized multi-channel advertising campaigns (printed, digital, mobile and Social Media), individually tailored on their target group. Thus, you can increase campaign effectiveness and turn them into loyal customers.
Increase the number of readers by conducting well targeted marketing campaigns
Addressing specific target groups by entering detailed segmentation criteria is a basic function of knkPublishing’s CRM module. Increase campaign effectiveness for marketing digital upgrades for existing subscribers or subscription bundles (print & digital) together with gifts by directly addressing different interest groups. Offers may also be sent out to existing mailing groups as part of newsletter campaigns.
Increasing your brand awareness
Social Media has become an important communication channel for modern magazine publishers. Review how your brands and content are doing on different Social Media channels including Twitter, Facebook and blogs. Take advantage of their capabilities to follow up on topics of major interest in your next issue. Provide your readers with content they are really curious about.