knkPublishing for Professional Publishers (B2B)
Increase revenues by focusing on your customer’s needs
The publishing software knkPublishing supports professional B2B publishers in creating high quality content for specific industries. Modules and functions of our business software are applicable to all industries where professional publishers are operating, such as healthcare, insurance, construction, architecture and food are just a few examples.
knkPublishing can be implemented as an integrated system covering the whole range of professional media product management, such as professional magazines, bundled content within special editions, seminars, conferences and events, books or professional database access and related customer information.
Provide your tightly defined target group with flexible product packages directed at their most unique business needs. Those packages can be tailored individually, covering product formats, different brands or imprints in your portfolio or different channels.
knkPublishing – Creating value across all departments
knkPublishing combines sophisticated CRM functions to create a 360° view of the customer and an extensive product management. Whether your product portfilio consists of magazines, professional books, events (seminars, congresses or fairs) or digital media (such as online databases) – all these product froms can be handeld within one application.
Based on the latest Microsoft technology, knkPublishing can be linked to Content Management Systems (CMS), eCommerce Platforms or digital distributors (such as Amazon).
knkPublishing Event Management for Professional Publishers (B2B)
The event business has become an important source of revenue for professional B2B publishers. Seminars, conferences and other event types offered in addition to industry targeted media products, create value for your customers and express your deep industry knowledge and commitment at the same time.
Establish events as new source of revenue
If events are not yet a standard service within your portfolio, you may want to consider adding them as a platform for industry networking and information gathering. For example, events can be offered in different forms, such as one-day seminars or multiple day conferences with additional workshops. knkPublishing’s Event Management module enables you to plan, conduct and monitor all your events. From marketing campaigns, speaker and sponsor acquisition, location management, and advertisements, up to the final creation of certificates of attendance, our event management supports all related processes out of one single application.
Minimize manual work using professional event management tools
Using knkPublishing as your central event planning tool, many manual processes can be replaced instantly. Mailing groups, event registrations, schedules and budget support, allows you to dispense with all those Excel files. Based on a central dataset, all that information will be accessible at a glance. Incoming event registrations from online portals or your own website can be processed within knkPublishing automatically.
Increase revenues by bundling your events with additional services
Event services might be easily bundled with subscriptions, providing additional value to your readers and leading to increased revenues. At the same time, event sponsorships, advertising campaigns or volume subscriptions might be offered to industry-related suppliers using your services and platforms to interact with the target group. Our publishing software provides you with extensive functions for defining different target and interest groups and bundling your content and services to persuasive full packages.
knkPublishing Paid Content for Professional Publishers (B2B)
The paid content module of our publishing software knkPublishing supports the entire process from single content management, the definition of content bundles, enabling customer access via online portals, to the final royalty accounting.
Increase sales by offering customizable products
knkPublishing offers a variety of functions and possibilities for the management of different business models: Flat fees, pay per doc, volume licenses for a defined package price or premium access are just a few examples. Connecting knkPublishing with your eCommerce platform, product information (prices, tags and other metadata) as well as customer information (username, password, existing contracts) can be synchronized automatically. Simplifying the buying process, customers will be more likely to purchase additional pay per doc content on top of existing flat fee contracts for certain content packages.
Lower internal cost by minimizing the time spent on manual processes
The paid content module of knkPublishing helps professional publishers to minimize the time spent on manual content management processes. New business models can be managed in one single system. The definition of products and contract templates simplifies the daily work for your customer care department, minimizing the error rate within the contract closing process.
Increase the discoverability of your content by professional metadata management
Content and content bundles can be enhanced with numerous, self-defined metadata containing information not only about the format or price, but also about included topics, focus or the area of study. Tagging you content will increase the discoverability of your content leading to higher customer satisfaction as your readers will be able to find the requested content quick and easy.
Why Choose knk and knkPublishing
- We know your industry, the current and future challenges you have to face (well targeted customer retention programs, automatized eMail-Marketing and Real-Time-Advertising).
- We pay special attention to the fact, that you are dealing with highly specialized target groups and customers, that require a consistent approach across all channels (e.g. books, magazines, online media, mobile, events, databases).
- We are aware that events have become an important source of revenue in your business during the last years.
- We have extensive project experience implementing knkPublishing in B2B publishing houses in Europe and North America (also across several subsidiaries in different countries).
You are interested in more information about our customers in the B2B sector?
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