The event business has become an important source of revenue for not-for-profit publishers. Seminars, conferences and other event types offered in addition to well targeted media products, create value for your customers and express your deep knowledge and commitment to these academic topics at the same time.
Establish events as new source of revenue
If events are not yet a standard service within your portfolio, you may want to consider adding them as a platform for industry networking and information gathering. For example, events can be offered in different forms, such as one-day seminars or multiple day conferences with additional workshops. knkPublishing’s Event Management module enables you to plan, conduct and monitor all your events. From marketing campaigns, speaker and sponsor acquisition, location management, and advertisements, up to the final creation of certificates of attendance, our event management supports all related processes out of one single application.
Minimize manual work using professional event management tools
Using knkPublishing as your central event planning tool, many manual processes may be replaced instantly. Mailing groups, event registrations, schedules and budget support, allows you to dispense with all those Excel files. Based on a central dataset, all that information will be accessible at a glance. Incoming event registrations from online portals or your own website might be processed within knkPublishing automatically.
Increase revenues by bundling your events with additional services
Event services might be easily bundled with subscriptions, providing additional value to your readers and leading to increased revenues. At the same time, event sponsorships, advertising campaigns or volume subscriptions might be offered to industry-related suppliers using your services and platforms to interact with the target group. Our publishing software provides you with extensive functions for defining different target and interest groups and bundling your content and services to persuasive full packages.