Publishing Software for not-for-profit publishers
Increase revenues by focusing on your customer’s needs
The publishing software knkPublishing supports not-for-profit publishers in creating high quality content for specific target groups and academic topics. Modules and functions of our business software are applicable to all areas where not-for-profit publishers are operating, such as health, economy, human services as well as arts and cultural organizations, just to give you a few examples.
knkPublishing can be implemented as an integrated system covering the whole range of media product management, such as academic magazines, bundled content within special editions, seminars, conferences and events, books or online database access and related customer information.
Provide your target group with flexible product packages directed at their most unique business needs. Those packages can be defined specifically covering product formats, different brands or imprints in your portfolio or different channels.
knkPublishing – Creating value across all departments
knkPublishing combines sophisticated CRM functions to create a 360° view of the customer and extensive product management capabilities. No matter, if your product portfolio contains magazines, academic books, events (seminars, congresses or fairs), calendars or digital media (such as online databases) – all these product forms can be handled within one application.
Based on the latest Microsoft technology, knkPublishing can be linked to Content Management Systems (CMS), eCommerce Platforms or digital distributors (such as Amazon).
360° view of your customers
knkPublishing is an integrated business software system for publishers combining information across the whole organization. Looking over your customers in detail, knkPublishing enables you to analyze their buying behavior as purchase information from different channels and across different brands is aggregated in one single system. Enriched information about the customer profile can be easily added to their account data. As profiles may be defined individually, you can track any information that adds value for your business. (Interests, social and demographic characteristics).
The publishing software knkPublishing supports not-for-profit publishers in creating, marketing and selling digital and printed subscriptions and standing orders, providing a solid background system for pricing and contract information.
Parameters for different subscription types may be defined on an individual basis enabling the publisher to sell: print only subscriptions, subscriptions with access to digital editions or e-paper only or a combination of them print and digital). Using web services, subscription prices and conditions may be transferred to your website or other eCommerce platforms.
Beside the subscription types mentioned above, knkPublishing subscription management covers:
- Full year subscription (Print, digital, both, apps)
- Trial versions (subscriptions to a limited number of issues)
- Gift subscriptions (gifts might be free of charge or related to a small extra payment)
- Digital upgrades for existing subscribers
- Special campaigns (3-for-1 deals, subscribe to one magazine and receive an additional subscription for another magazine for a small surcharge)
- Other formats (half-year subscriptions, seasonal subscriptions)
The paid content module of our publishing software knkPublishing supports the whole process from single content management, the definition of content bundles, enabling customer access via online portals, to the final royalty accounting.
Increase sales by offering customizable products
knkPublishing offers a variety of functions and options for the management of different business models: Flat fees, pay per doc, volume licenses for a defined package price or premium access are just a few examples. Connecting knkPublishing with your eCommerce platform, product information (prices, tags and other metadata) as well as customer information (username, password, existing contracts) can be synchronized automatically. Simplifying the buying process, customers will be more likely to purchase additional pay per doc content in addition to existing flat fee contracts for certain content packages.
Lower internal cost by minimizing the time spent on manual processes
The paid content module of knkPublishing helps publishers to minimize the time spent on manual content management processes. New business models can be managed in one single system. The definition of products and contract templates simplifies the daily work for your customer care department minimizing the error rate within the contract closing process.
Increase the discoverability of your content by professional metadata management
Content and content bundles can be enhanced with numerous, self-defined metadata containing information not only about the format or price, but also about included topics, focus or the area of study. Tagging your content will increase the discoverability of your content leading to higher customer satisfaction as your readers will be able to find the requested content quickly and easily.
The event business has become an important source of revenue for not-for-profit publishers. Seminars, conferences and other event types offered in addition to well targeted media products, create value for your customers and express your deep knowledge and commitment to these academic topics at the same time.
Establish events as new source of revenue
If events are not yet a standard service within your portfolio, you may want to consider adding them as a platform for industry networking and information gathering. For example, events can be offered in different forms, such as one-day seminars or multiple day conferences with additional workshops. knkPublishing’s Event Management module enables you to plan, conduct and monitor all your events. From marketing campaigns, speaker and sponsor acquisition, location management, and advertisements, up to the final creation of certificates of attendance, our event management supports all related processes out of one single application.
Minimize manual work using professional event management tools
Using knkPublishing as your central event planning tool, many manual processes may be replaced instantly. Mailing groups, event registrations, schedules and budget support, allows you to dispense with all those Excel files. Based on a central dataset, all that information will be accessible at a glance. Incoming event registrations from online portals or your own website might be processed within knkPublishing automatically.
Increase revenues by bundling your events with additional services
Event services might be easily bundled with subscriptions, providing additional value to your readers and leading to increased revenues. At the same time, event sponsorships, advertising campaigns or volume subscriptions might be offered to industry-related suppliers using your services and platforms to interact with the target group. Our publishing software provides you with extensive functions for defining different target and interest groups and bundling your content and services to persuasive full packages.
Why Choose knk and knkPublishing
- We know about your business today and also about your future requirements (well targeted customer retention programs, automated eMail-Marketing and Real-Time-Advertising).
- You are dealing with highly specialized topics and target groups, that require a consistent approach across all channels (e.g. books, magazines, online media, mobile, events, databases).
- We are aware that events and products such as calendars and online databases have become an important source of revenue in your business during the last years.
- We have extensive project experience implementing knkPublishing in publishing houses in Europe and North America (also across several subsidiaries in different countries)
You are interested in more relevant functions for not-for-profit publishers?
Select the challenges you currently face within your publishing organization, and we will prepare a brief overview demo of knkPublishing modules and features that will support you to turn challenges into new business opportunities.
Shortly after submitting your contact details we will get in touch to provide a brief demonstration of our product and further information.