In my last article I explained some aspects of Audience Building and tried to give a short overview. Because this topic is important to us – and as we have noticed, also to you – here is part two, in which I want to introduce our product “knk365 Audience Building” and go into a little more detail.
We all want to know our customers, get closer, and inspire them with interesting content and products. But which methods are most appropriate, which strategies are successful, and why is there a product like knk365 Audience Building at all?
The starting point and the first important question is: what do I want to achieve if I generate and analyze user behavior data […]