The knk Blog
knkPublishing – the most innovative product in the market. Check out our ideas about recent market trends.
Microsoft, in cooperation with EY (Ernst&Young), announced an ambitious project that will simplify considerably the administration of content and license rights in the future. The solution is based on blockchain technology, which is becoming more and more popular, and could soon become appealing for all companies that have to manage complex license, patents and copyrights. Reason enough for us to take a closer look. So what does “blockchain” mean?
The clock for print products is ticking; the end is in sight! That was the prevailing opinion since the start of the new millennium. “Online publications are faster, more up-to-date and cheaper to produce, so they will soon completely supersede print!” For a long time, this opinion was almost unanimous. And then, somehow, the expiration date for print was postponed further and further into the future or even abolished altogether. After all this, there are still some very good reasons to publish content and advertise in print.
knk’s David Hetherington (Chief Marketing Officer), recently participated in a Technology Confidential event sponsored by the Book Industry Study Group and hosted at New York City’s Harvard Club.
The event was a panel discussion covering topics associated with deploying publishing-specific enterprise software applications such as knkPublishing, versus implementation and customization of more traditional, big box solutions such as SAP or Oracle.
The panel included representatives from Firebrand, knkPublishing, Klopotek and VirtuSales and was led by Bill Trippe of Publishing Technology Partners. The event boasted an audience of approximately 50 including representatives from several leading publishers including Random House, John Wiley, Columbia University Press, Hachette, Macmillan to name but a few.
There was a lively two-hour conversation covering a variety of subjects including total cost of ownership, system design by configuration versus customization, and critical success factors for a […]
Shanghai, 06/13/2018. It is a true phenomenon how fast mobike is growing. Founded in early 2015, three years later it is now a multinational group of companies with 200 million registered users, who perform 30 million bike rides per DAY (equivalent to about 900M unique visitors per month, all mingling with each other).
Initially inspired by the idea of bringing back the “bike age” to China in order to reduce the smog created by the vast amount of car traffic in China’s metropolitan cities, the founder, Mrs. Weiwei Hu did not stop at China’s borders, but instantly expanded into other countries. It now covers 200 cities on most continents, with Washington D.C., San Diego and Dallas being the most prominent cities in North America, and London, Paris and Berlin in Europe.
Although there are many competitors, mobike […]
What to consider starting with social listening projects
Social Listening, often referred to as Social Engagement, has matured from its beginnings several years ago as a new marketing tool. Originally conceived to help identify trends more quickly and avoid possible screw-ups, it is now also used to identify influencers and target groups. Furthermore, it is an essential component of marketing automation, customer communication and product development.
The initial hopes placed in this new approach were high, so disappointments were not long in coming. The reasons for this were many and varied: immature software, misconception regarding its use, insufficient integration into business processes and a lack of integration into the existing IT system.
Social Listening tools have become more sophisticated and user-friendly thanks to technical progress and continuous customer pressure. The connection of more and more new social networks […]