The Publishers’ Marketing Automation Guide: Maximizing Revenue and D2C Growth

Marketing automation software will be crucial for publishers looking to sell to the modern consumer. In 2020, over 650 million physical books were sold. That number increases significantly when one includes e-books and audio books. Every day, prospective book buyers and customers are searching the web, browsing social media, speaking with bookstores, and connecting with publisher websites to look for fresh content.

However, the ways in which books are sold continue to change with ecommerce clearly emerging as the dominant distribution channel. As pressure continues for independent bookstores and big box retailers see less foot traffic, more sales have shifted online.

Regardless of the publisher, whether an independent religious publisher or a large multi-national trade publisher, the elements of a strong marketing automation strategy are the same. This white paper outlines the critical elements at the heart of creating a superior customer experience with marketing automation software.

At knkPublishing, we’re here to support you in implementing your own marketing automations. Through knkPublishing, you can bring all of your publishing operations (like royalty management and title management) into the same ecosystem as your marketing activities. Built on Microsoft’s Business Central, you get the latest, future-proof technology with cloud capabilities in addition to knk’s 30+ years of experience in publishing specific software.

Our team consists of thought leaders and experts in the publishing industry. We adapt new market challenges and are supporters of innovative publishing houses. We know the challenges you face, and we know how to drive sales and profits. We know that process optimization must go hand-in-hand with software.

Our team members are experts in both.

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